READING, Pa., Sept. 10, 2013 – Penske Truck Leasing announced it has earned its highest-ever ranking on the annual InformationWeek 500 rankings placing fourth overall in 2013. InformationWeek identifies and honors the most innovative users of information technology with its annual rankings of 500 leading companies. This year's theme, according to the publication, is digital business.
“We are honored to be a part of this list for the 14th consecutive year and to be ranked in the top five is an incredible recognition for our teams in IT and Marketing and what they have done to support our used truck product line,” said Bill Stobbart, Senior Vice President of Information Technology, Penske Truck Leasing.
Penske earned its high placement for the major improvements its IT and marketing teams researched and implemented to support the company's used commercial truck sales site, PenskeUsedTrucks.com. These efforts included web design and development incorporating customer experience considerations, database and application website search tools, customer-centric SEO and search terminologies and social media support.
“These upgrades are essential for Penske Used Trucks to remain competitive, visible and findable by our B2B customers that include retail truck buyers, truck wholesalers and corporate truck fleet buyers,” said Jack Mitchell, Vice President of Remarketing for Penske. “Support from IT and marketing has played a huge role in our online success.”
Last year, Penske's used truck website and other efforts helped it sell more than 30,000 late-model commercial trucks, semi-trucks, and trailers making it one of the largest used truck sellers in the U.S.
“We have seen a healthy increase in sales, search position, and delivered a better overall online experience for our used truck customers,” said Ann Walsh, Vice President of Interactive Marketing, Penske Truck Leasing. “Our next big initiative is an updated version of our used truck mobile site that will go live in a matter of weeks.”
Penske Truck Leasing Co., L.P., headquartered in Reading, Pa., is a joint venture of Penske Corporation, Penske Automotive Group and General Electric Capital Corporation. A leading global transportation services provider, Penske operates more than 200,000 vehicles and serves customers from more than 1,000 locations in North America, South America, Europe and Asia. Product lines include full-service truck leasing, contract maintenance, commercial and consumer truck rentals, used truck sales, transportation and warehousing management and supply chain management solutions. To learn more about Penske's products and services please visit http://www.GoPenske.com and our "Move Ahead" blog. Penske on social media: Facebook, Twitter, LinkedIn and YouTube.